Simone, a huge soccer fan, usually watches UEFA Champions League games with his buddies at home. But suddenly he finds himself in possession of a single ticket to the A.S. Roma-Real Madrid match on Feb. 17.
 
What should he do? Take the ticket and enjoy the game in person, or stick to tradition and watch at home with his three friends? For Heineken, this is “The Dilemma” viral advert.