Juke-R Supercar Race


Nissan released ‘Desert Nemesis’, a short filmic story featuring a high octane super car race through the streets of Dubai.



Seeding of the film and supporting behind the scenes content was conducted over a 5 week period. The success of the campaign encouraged video replications on YouTube totaling 15K additional views. Nissan continued to receive 10k organic views per week after the seeding campaign.



World Car Fans / Motor Authority / Motorward

    • m 720k+ views

    • 350 outreach contacts
27 pieces of coverage
17 homepage placements
    • 264 tweets - 590k followers
    • 98k Facebook fans reached