Campaign

Lion Eggs in partnership with Vlogging sisters Crumbs Food, released a video to promote the use of eggs in cooking via their website www.egginfo.co.uk
 

Seeding

Outreach and YouTube placement was arranged to reach the target audience. In this case targeting stereotypes by focusing on Mum Blogs, Food & Drink sites, and Web Culture. Ultimately these partners then shared the content across their social media platforms.
 

Links

Fuss Free Flavours / Maison Cupcake / Gingerbread House