F-Type Launch


Jaguar created a series of pre-launch videos to build anticipation of the F-Type unveiling at the Paris Motor Show.


A campaign of 6 videos were created in total, with the hero video driving traffic to We targeted a range of platforms of automotive, viral, design, video sharing, marketing, web culture, lifestyle and technology.


Auto Blog / Motor Authority / Luxury Branded

    • m 245k+ views

    • 87 pieces of coverage
    • 327k+ Facebook fans
775k+ Twitter followers
    • 30 inbound web links