Wear Durex

Lets be frank, condoms have one purpose and one purpose only. To highlight that purpose we created a light-humoured print campaign for Durex showcasing the downside of having children.
To achieve this we used a mixture of unlicensed stock images, some of which involved extensive research and groveling. The decision was to launch with just five images, with the infamous Durex logo to speak for itself.
This was taken and shared by Durex UK across their social platforms. This created buzz amongst their followers, which consequently rippled through to increase brand awareness.

∆ Client

  • Durex Condoms
  • Wear Durex

∆ Platform

  • Facebook & Twitter