#BKLY Apprentice

We were presented with the difficult task to build awareness of Berkeley’s apprenticeship schemes …to forward thinking 11-14 year olds :/


We were highly inspired by Nike’s recent efforts to appeal to this demographic, and took inspiration from their Nike LDN advert that had amassed millions of views across the web.


11 ‘non-acting’ apprentices, 11 location setups, two terrifying roof shots -all in 2 days …thats what it takes to become a #BKLY apprentice.

∆ Client

  • Berkeley
  • #BKLY Apprentice