Xbox Kinect

Interactive Light Display

Campaign

Xbox Kinect created an interactive art installation inspired by public participation. Taking place in the heart of Munich, the exhibition eventually gained worldwide attention.
 

Seeding

This was hosted on a range of Xbox YouTube channels, targeting various countries and regions. Outreach was targeted towards gaming, gadget, design, technology, viral and trend blogs.
 

Seeding

Wired / Digital Buzz / Gear Live

    • m 70k+ views

    • Across all Xbox channels
    • 140 pieces of coverage
    • 
120k Facebook fans
    • 
90k Twitter followers