Wranglar

Urban Legends

Campaign

Wrangler promoted their clothing line through a terrifying hidden footage horror video.
 

Seeding

Outreach was undertaken to influential blogs and websites to secure coverage. Conducted over a period of one week, we partnered with bloggers and web editors to share through their platforms and social media. We targeted horror, fashion, news, viral and web culture websites.
 

Links

Adweek / Trendhunter / Dailymotion

    • m 280k+ views

    • 58 pieces of coverage
    • 296k Twitter followers
    • 1072 Facebook shares