McCain

Emmerdale Scarecrow Competition

Campaign

McCain released a video of the first ever scarecrow auditions, in attempt to find one to star in their Emmerdale sponsorship. The event was judged by Sheree Murphy and the McCain team.
 

Seeding

The video and associated images were seeded online creating brand awareness and encourage traffic through McCain’s Facebook channel. We used lifestyle, mum bloggers, entertainment websites, parenting and celebrity blogs to secure coverage.
 

Links

Mummy vs Work / Videobash / The Mummy Blogger / TwitCelebGossip

    • m 32k+ views

    • 9 pieces of coverage
    • 65k Twitter followers
    • 20k Facebook fans
    • 800+ web click throughs