Bramley Apples

Baked Apples

Campaign

Bramley Apples released a video in honour of Bramley Apple week, which included four sweet and two savoury recipes.
 

Seeding

The video was seeded online to mum, food and web culture blogs to encourage embedding of the video -driving traffic to the Bramley Apple website and Facebook page. The campaign created online conversation, including publication on the front page of Reddit’s cooking section.
 

Links

Live Leak / Reddit / Instructables / The Mummy Blogger

    • m 20k+ views

    • 19 pieces of coverage
    • 50k Twitter followers
    • 15k Facebook fans
    • 500+ web click throughs