BBC Worldwide

Top Gear Is Back

Before Jeremy Clarkson decided to hospitalise his producer, we were asked to create a music mash-up using Top Gear material by our client Tellyjuice.
 
DubStep/ Rap/ Rock/ Pop …a list of good genres to choose from. So we went for Folk-Dance.
 
After dissecting around 20 episodes, analysing roughly 1000 soundbites, drinking over 50 coffees …the 90 second symphony was created. This being for a TV and online audience, the additional challenge was to suit both sets of viewers. Ensuring this was not only engaging -but of course shareable.
 
This produced record viewing figures for a BBC Worldwide Top Gear launch. Stretching across Europe through to South America.

∆ Client

  • BBC Worldwide via Tellyjuice
  • Top Gear Is Back

∆ Platform

  • TV & Online

∆ Duration

  • 12 days